Global marketing campaign launches with custom content featuring Helen J. Shen

Samsung brings the first ever Runway Cam #withGalaxy to The Devil Wears Prada 2 World

Premiere showcasing the pro-grade camera on the Samsung Galaxy S26 Ultra

Samsung has launched a global collaboration to celebrate the upcoming theatrical release

of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J.

Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using

Circle to Search with Google on the new Galaxy S26 Ultra.

WATCH HERE

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at

the global premiere for The Devil Wears Prada 2. In an activation that would leave even

Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks

of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping

professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations. Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com and getready for The Devil Wears Prada 2, in Philippine theatres starting 29 April.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

###

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and

technologies. The company is redefining the worlds of TVs, digital signage, smartphones,

wearables, tablets, home appliances and network systems, as well as memory, system LSI

and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions

and robotics, while creating innovative automotive and audio products through Harman.

With its SmartThings ecosystem, open collaboration with partners, and integration of AI

across its portfolio, Samsung delivers a seamless and intelligent connected experience. For

the latest news, please visit the Samsung Newsroom at news.samsung.com.

The launch of the REDMI Note 15 isn’t just another smartphone release—it’s a moment that blends innovation, performance, and Filipino pride. With SB19 as the face of the campaign, the launch feels personal, energetic, and deeply connected to a generation that values both creativity and reliability.

This collaboration sends a clear message: today’s technology isn’t just about specs—it’s about how people live, create, and express themselves.

SB19 x REDMI: A Partnership That Makes Sense

SB19 represents discipline, passion, and global ambition—values that resonate strongly with REDMI’s identity. From humble beginnings to international stages, the group mirrors the journey of many Filipinos who work hard, dream big, and push boundaries.

By choosing SB19 as ambassadors, REDMI aligns itself with:

• Authentic Filipino talent

• Creative self-expression

• Everyday resilience and performance

This partnership isn’t about flashy endorsements. It’s about showing how technology supports real lives—whether you’re a creator, student, entrepreneur, or fan capturing moments that matter.

What the REDMI Note 15 Represents

The REDMI Note series has always been known for delivering strong performance at accessible prices, and the Note 15 continues that tradition with a focus on durability, power, and creativity.

At its core, the REDMI Note 15 is built for:

• All-day reliability for work, school, and content creation

• Smooth performance for multitasking and entertainment

• A camera system designed for everyday storytelling

• A design that feels premium but practical

It’s a phone made for people who do a lot—and expect their device to keep up.

A Cebu Launch That Celebrates Style, Tech, and Community

To mark the arrival of the REDMI Note 15, Xiaomi held a vibrant Cebu launch event at Mövenpick Resort, Mactan, bringing together technology, lifestyle, and local influence in one iconic venue.

The event gathered well-known influencers, content creators, and media personalities, reflecting REDMI’s strong connection with the local digital and creative community. Against the elegant coastal backdrop of Mövenpick, guests experienced hands-on demos of the REDMI Note 15, explored its features, and captured content that showcased the phone’s camera and performance in real-world settings.

The Cebu launch highlighted:

• REDMI’s growing presence outside Metro Manila

• The importance of regional creators in shaping digital culture

• A lifestyle-forward approach to technology launches

By choosing Cebu, REDMI reinforced its message that innovation is for everyone—wherever creativity lives.

Built for Creators, Fans, and Everyday Hustlers

What makes this launch exciting is how clearly it speaks to modern Filipino lifestyles. With social media, content creation, and mobile-first work becoming part of daily life, smartphones are no longer optional—they’re essential tools.

The REDMI Note 15 fits naturally into:

• Content creation for social media

• Mobile productivity for freelancers and online workers

• Entertainment, gaming, and music streaming

• Capturing family moments, travel memories, and everyday wins

It’s technology designed not just to impress—but to support how people actually live.

Why This Launch Matters

The REDMI Note 15 launch, paired with SB19, highlights a shift in how brands connect with audiences. It’s no longer just about selling a product—it’s about telling a story people see themselves in.

This collaboration celebrates:

• Filipino creativity on a global level

• Technology as an enabler, not a distraction

• Devices that empower expression, not just consumption

In a market full of choices, that kind of clarity matters.

The REDMI Note 15 launch feels intentional, modern, and culturally relevant. With SB19 leading the campaign, it reminds us that technology works best when it supports passion, creativity, and real life.

Whether you’re capturing content, building your brand, or simply staying connected, the REDMI Note 15 positions itself as more than a smartphone—it’s a creative companion for everyday wins.

For updates, follow Xiaomi Philippines' Official Social Media Pages 

https://www.facebook.com/XiaomiPhilippines

https://www.instagram.com/xiaomi.philippines/

Samsung brings a smarter screen to life’s everyday moments, whether exploring new ideas,learning side by side, or playing together at home. Following the Galaxy Tab A11 introduced last year, the all-new Galaxy Tab A11+ WiFi | 5G steps into the new year with smarter performance.

This immersive new Galaxy Tab delivers premium entertainment, intuitive AI-powered tools, and seamless Galaxy Tab ecosystem integration, creating a safe and inspiring space for learning, creativity, and shared family moments.

Every day made smarter From busy mornings to relaxing evenings, the Galaxy Tab A11+ is built to keep up with the rhythm of family life. Enjoy everything on a large 11-inch display with a high 90Hz refresh rate, perfect for multitasking, streaming, gaming, or content creation. Powered by the boosted CPU and GPU of the Octa-Core processor, the Galaxy Tab’s optimized performance delivers smooth, interruption-free usage no matter the task.

Learning gets smarter with Solve Math in Samsung Notes. From homework to creative projects, the Galaxy Tab A11+ turns study time into an engaging, confidence-boosting experience that supports curiosity at every stage. The Galaxy Tab A11+ also introduces Google Gemini Live. Simply long-press the side button to share their screen or camera view and get real-time assistance through natural, free-flowing conversations.

Power, storage, and sound that keep up with every family member

The Galaxy Tab A11+ is more than a learning tool for kids; it is a dependable companion for parents, teens, and young adults alike. From juggling emails and video calls to online shopping or organizing family calendar, its long-lasting 7,040mAh battery keeps you going, and 25W

Super Fast Charging gets you back in action in no time.

You can stay effortlessly connected with crisp video calls on the 5MP front camera, capture everyday moments with ease, and dive into immersive entertainment with Dolby Quad

Speakers or plug in your favorite headphones via the 3.5mm jack. With 6GB RAM and 128GB

storage (expandable up to 2TB via microSD), multitasking is smooth and efficient. Everything you need, all in one sleek, reliable package.

Kickstart the year with exclusive discounts and premium perks!

Available in Gray, the Galaxy Tab A11+ starts at ₱14,990 for the Wi-Fi variant and ₱17,990 for the 5G variant. Celebrate 2026 with a FREE 128GB Memory Card and even get a chance to grab a FREE 25W Travel Adaptor during Live selling on Samsung’s flagship stores on Shopee, Lazada, and TikTok. Make it even more versatile with a Book Cover for only ₱850 (₱1,940 OFF), while you can also grab the Galaxy Tab A11 with a Book Cover now at ₱600 (₱1,390 OFF) until March 31, 2026.

For more info, visit Samsung Philippines Newsroom or Samsung.com.

https://www.samsung.com/ph/tablets/galaxy-tab-a/galaxy-tab-a11-plus-gray-128gb-sm-x230nzaaxtc/buy/

https://www.samsung.com/ph/tablets/galaxy-tab-a/galaxy-tab-a11-plus-gray-128gb-sm-x236bzaaxtc/buy/

Terms and conditions apply.

DTI Fair Trade Permit No. FTEB-244928, 240616, and 245984.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies.

The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung

Newsroom at news.samsung.com.

 Manila, Philippines - November 21, 2025 – This holiday season, Samsung is bringing joy straight from our Galaxy to yours with the Samsung x Lazada Super Brand Day 2025! From November 24, at 8pm, to November 25, elevate your tech the Galaxy way with up to 55% off select Galaxy devices, plus exclusive freebies that make gifting or treating yourself truly stellar. From cutting-edge Galaxy Z Fold7, Galaxy S25 Series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, and Galaxy tablets like the new Galaxy Tab S10 FE, Galaxy Tab S1- FE+, and Galaxy Tab S10+ to smart Galaxy Watch8 Classic and Galaxy Watch8, and Galaxy Buds3 Series, there is something for everyone this festive season at Samsung’s official LazMall Flagship Stor

Redefine Sleek, Smart, and Spectacular with Galaxy S and Z Series!

Whether you are treating yourself after a long year or surprising someone who deserves something

extraordinary, the thinnest and lightest Galaxy Z Fold7 is the kind of gift that makes jaws drop. Its

seamless shift from a 6.5-inch Dynamic AMOLED 2x cover display to a wider, immersive screen

with a new 21:9 aspect ratio lets you effortlessly switch between gift lists, video calls, party invites, or a

year-end streaming marathon. With Vision Booster and up to 2,600 nits of peak brightness, the

holidays have never looked brighter. Capture every spark of the season with the Galaxy S25 series, crafted for those who love documenting life in stunning detail. Its new 50MP ultrawide camera sensor (up from 12MP previously) combined with Galaxy AI-powered image processing ProScaler ensures that holiday lights shine brighter and spontaneous trips look cinematic. Powered by the Snapdragon 8 Elite, the new Galaxy Z Fold7 and Galaxy S25 series are the ultimate upgrades for life in the holiday fast lane.

And because the holidays are all about giving a little extra, take up to 20% off the Galaxy S25 Ultra, or

seize a Galaxy S25 Standing Grip Case along with up to 25% off the Galaxy S25 and Galaxy S25+. You

can also save 22% off the Galaxy S25 FE and snag a free 10,000mAh Battery Pack.

Sprinkle some awesomeness with the Galaxy A Series!

Celebrate the holidays in style with the Galaxy A56 5G and Galaxy A36 5G, designed to make life

smoother, smarter, and more fun. From Gemini Live for natural voice chats to AI select for instant actions and Best Face for group shots, these devices put everyday awesomeness at your fingertips. Object Eraser ensures your holiday photos are spotless, whether you are capturing festive night outs or planning your year-end adventures.

For those who love to stand out, the Galaxy A26 5G proves that style and smarts shine brightest together.

Its glossy glass back, on-trend colors: Mint, Peach Pink, and Black, and IP67 Rating make it both a

fashion accessory and a reliable companion for holiday surprises. Other latest A series lineups like the

Galaxy A07 also offer smooth power and all-day battery life for students and young professionals, while

the Galaxy A17 LTE | 5G upgrades the experience with a 6.7-inch Super AMOLED display, a 50MP

triple camera with OIS, and a 5,000mAh battery with 25W Fast Charging–a thoughtful upgrade for

anyone’s lifestyle this season.

And the perks do not stop there! Enjoy 25% off and a free Standing Grip Case with a Galaxy A56 5G or

Galaxy A36 5G, and a free Galaxy SmartTag2 with a Galaxy A26 5G, perfect for fit checks or staying

on top of your holiday to-do list.

Tune into the Holidays with Smart, Accessible Galaxy Tab, Watch, and Buds

Whether you are learning, creating, staying active, or simply enjoying music and calls, Samsung has

Galaxy devices that seamlessly fit into your lifestyle. Make this season unforgettable with the Galaxy Tab S10+ and Galaxy Tab S10 FE series. The Galaxy Tab S10+ impresses with its expansive 12.4-inch

display gives you the freedom to bring ideas to life, while the Dynamic AMOLED 2X screen with

stunning clarity and super-fast charging, while the Galaxy Tab S10 FE and Tab S10 FE+ let you plan,

create, and organize seamlessly with Multi Active Windows at a more accessible price. These Galaxy

Tabs let you create whenever inspiration strikes, making it an exceptional gift for the creators in your life.

The Galaxy Watch8 Series keeps you connected, stylish, and on top of your day with health and fitness

tracking, customizable watch faces, long-lasting battery life, and smart notifications. Meanwhile, the

Galaxy Buds3 Pro delivers immersive, Galaxy AI-tuned sound with Adaptive EQ and Advanced ANC,

while Siren Detect and Voice Detect keep you aware and connected. For more accessible choices, the

Galaxy Buds3 FE and Galaxy Buds Core likewise deliver immersive sound powered by Galaxy AI and

crystal-clear calls, elevating everyday moments. Sleek, stylish, and built for every festive moment, these

Galaxy essentials make gifting pure joy.

Grab these unbeatable entertainment and fitness deals with up to 11% off the Galaxy Tab S10+, plus a

free Book Cover Keyboard Slim with the Galaxy Tab S10 FE and Tab S10 FE+. Stay active in style with

up to 30% off the Galaxy Watch8 and Galaxy Watch8 Classic, including a free Sport Band for the

Galaxy Watch8 and a Fabric Band for the Galaxy Watch8 Classic. Elevate your audio experience with

up to 50% off the Galaxy Buds3 Series and 30% off the Galaxy Buds3 FE and Galaxy Buds Core.

Blast off into Samsung x Lazada’s Super Brand Day Sale at Samsung’s official LazMall Flagship Store!

Discover deals that are truly out of this world, from our Galaxy to yours. Enjoy the unbeatable deals and

exclusive perks. Don’t miss these stellar holiday offers, available until November 24 to 25 only!

For more info, visit Samsung Philippines Newsroom or Samsung.com.

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-240170 Series of 2025

Samsung is raising the bar in delivering next-level wellness features that

seamlessly fit into your routine with its latest Galaxy Watch8 Series. From helping you get better sleep, getting insights into your stress levels, and receiving personalized running advice, the Galaxy Watch8 Series goes beyond the basics, offering precision-driven insights that adapt to every pace of life. 

Improved Sleep for Better Days and Healthy Aging

Sleep isn’t just rest, it’s recovery. Samsung’s latest wearables offers smart tools to sleep more deeply, recover faster, and wake up ready. It begins with Bedtime Guidance, which aligns with your circadian rhythm for better sleep cycles, while Vascular Load reveals how your heart recovers overnight.

The Galaxy Watch8 series is also the first smartwatch with an Antioxidant Index, measuring carotenoid levels in just five seconds — a quick read on your body’s defense against aging. High Stress Alerts and one-tap Mindfulness Tracking help you reset in the moment with mood logging and guided breathing.

Your Personal Coach, on your wrist

When it comes to movement, the Running Coach is built to motivate,

from beginner to advanced. It evaluates your fitness level on a scale

of 1 to 10, creating a custom training plan paired with real-time guidance. The Galaxy AI-powered Energy Score also gives you a daily read on your physical and mental readiness

while the upgraded Together feature now supports group runs, letting you

challenge friends and gamify your fitness journey.

Sleeker, smarter, and more intuitive than ever

The Galaxy Watch8 and Watch8 Classic are crafted to look and feel

exceptional. Both are slimmer, lighter, and built for comfort,

with the new Dynamic Lug system ensuring a seamless fit that moves with your wrist.

The Galaxy Watch8 is also at its thinnest yet — with 30% more

efficient component placement for an 11% slimmer profile.

Performance shines just as bright. The display peaks with 3,000 nits of brightness, while the upgraded battery and powerful 3nm processor keep you going strong. Its Dual-frequency GPS gives you more accurate location tracking, wherever life takes you.

With Google Gemini and Wear OS 6, the Galaxy Watch8 also becomes your hands-free assistant. Send texts, find nearby cafés, or start a run, all with just your voice. The refined One UI 8 Watch interface ensures that everything you need is at your fingertips, with smart notifications and features like Multi-Info Tiles and the Now Bar, keeping you effortlessly in control. 

Fit for all lifestyles, crafted for yours

The Galaxy Watch8, Watch8 Classic, and Galaxy Watch Ultra

aren’t just tech; they’re a statement.

For those who keep it sleek, the Galaxy Watch8 is the one.

Available in 40mm or 44mm, Graphite or Silver,

it’s all about minimalist design and everyday comfort,

from morning runs to late-night plans.

The Galaxy Watch8 Classic? A timeless icon, reimagined.

With its signature rotating bezel and new quick button,

it blends smart function with polished sophistication.

Available in Black or White in a bold 46mm size,

it makes a statement without saying a word.

And with a range of chic bands,

it’s ready for whatever vibe you’re feeling.

Get 30% Off the Galaxy Watch8 Series!

For a limited time, enjoy 30% off when you purchase the

latest Galaxy Watch8 series alongside the stunning Galaxy Z Fold7,

Z Flip7, or Z Flip7 FE, all available now through September 30, 2025.

Indulge in the ultimate Samsung experience. Shop now at Samsung.com. Don’t miss out!

Manila, Philippines – September 5, 2025 – Samsung Electronics today unveiled the latest Galaxy A Series—introducing the all-new Galaxy A17 5G/LTE and Galaxy A07 LTE. Designed to empower users in every moment, these new devices combine essential AI-powered features for productivity and entertainment, strengthened security and privacy upgrades, as well as a sleek, modern design — delivering must-have experiences at accessible price points that help you get more out of every day.