Global marketing campaign launches with custom content featuring Helen J. Shen

Samsung brings the first ever Runway Cam #withGalaxy to The Devil Wears Prada 2 World

Premiere showcasing the pro-grade camera on the Samsung Galaxy S26 Ultra

Samsung has launched a global collaboration to celebrate the upcoming theatrical release

of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J.

Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using

Circle to Search with Google on the new Galaxy S26 Ultra.

WATCH HERE

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at

the global premiere for The Devil Wears Prada 2. In an activation that would leave even

Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks

of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping

professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations. Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com and getready for The Devil Wears Prada 2, in Philippine theatres starting 29 April.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and

technologies. The company is redefining the worlds of TVs, digital signage, smartphones,

wearables, tablets, home appliances and network systems, as well as memory, system LSI

and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions

and robotics, while creating innovative automotive and audio products through Harman.

With its SmartThings ecosystem, open collaboration with partners, and integration of AI

across its portfolio, Samsung delivers a seamless and intelligent connected experience. For

the latest news, please visit the Samsung Newsroom at news.samsung.com.

As Cebu continues to rise as one of the Philippines’ fastest-growing urban investment destinations, international buyers are increasingly looking beyond Metro Manila and turning their attention toward premium developments in Cebu City. One standout project gaining strong attention is BE Uptown Park — a luxury mixed-use condominium development positioned in the heart of uptown Cebu.

Located along Juana Osmeña Street in Capitol Site, this upscale twin-tower project combines residential living, hotel-style convenience, commercial spaces, and sustainability-focused design. For overseas Filipinos, foreign investors, retirees, and digital entrepreneurs seeking long-term growth opportunities in Southeast Asia, BE Uptown Park represents Cebu’s evolving modern skyline and growing global appeal.

Cebu Real Estate Market Continues to Expand

Cebu City remains one of the strongest regional economies in the Philippines. The city benefits from a growing BPO industry, tourism recovery, infrastructure expansion, and increasing demand for premium urban residences.

International buyers are drawn to Cebu because it offers:

• Lower property entry prices compared to Metro Manila
• Strong rental potential from expats and business travelers
• Access to beaches, resorts, and island tourism
• A growing luxury condo market
• Strategic access to schools, hospitals, and business districts

Premium residential developments near Cebu Business Park, IT Park, and Capitol Site are becoming highly attractive for investors looking for both lifestyle and appreciation value.

Nearby luxury developments helping shape Cebu’s premium condo market include:

• 38 Park Avenue (Official Account)
• Park Point Residences
• Avalon
• Symfoni Nichols by TAFT PROPERTIES

These projects reflect Cebu’s transition into a more internationally competitive urban property market.

What Makes BE Uptown Park Stand Out

BE Uptown Park is designed as an integrated lifestyle destination rather than a standard residential tower.

According to project details, the development features:

• Two residential and hotel towers
• Approximately 25 floors
• A commercial and lifestyle podium
• Resort-inspired amenities
• Eco-conscious architectural design
• Sky lounges and wellness spaces
• Hotel components for hospitality integration

The project is strategically positioned near major Cebu landmarks including Chong Hua Hospital, Cebu Doctors’ University Hospital, schools, restaurants, and shopping destinations.

For global investors, location remains one of the strongest selling points. Capitol Site provides central access to both business and lifestyle districts while maintaining a more upscale residential atmosphere compared to heavily commercialized areas.

Why International Buyers Are Interested

Foreign and overseas buyers are increasingly exploring Cebu real estate for several reasons:

1. Tourism and Rental Demand

Cebu remains a major tourism gateway in the Philippines. International arrivals, business travel, and digital nomad activity continue to support demand for short-term and long-term condo rentals.

Developments with hotel-style amenities and central locations are especially appealing for Airbnb-style investments and executive leasing.

2. Lifestyle Appeal

Unlike more congested Asian cities, Cebu offers a balance between urban living and tropical island accessibility. Residents can enjoy modern malls, cafés, hospitals, and business hubs while staying close to beaches and resort destinations.

3. Competitive Pricing

Luxury condominiums in Cebu remain significantly more affordable than comparable units in Singapore, Hong Kong, Bangkok, or Manila’s premier districts.

Current published pricing for BE Uptown Park reportedly starts around:

• Studio units: approximately ₱8.8 million
• One-bedroom units: approximately ₱17.4 million

Pricing may change depending on inventory availability and payment terms.

Sustainability and Modern Urban Living

One emerging trend among international buyers is the demand for sustainable developments. BE Uptown Park emphasizes eco-conscious architecture, natural lighting concepts, and green urban living.

The development recently received recognition at the PropertyGuru Philippines Property Awards as a high-end condo development in Metro Cebu.

For many investors, sustainability features are becoming increasingly important because they align with:

• Long-term property desirability
• Lower operational costs
• Modern lifestyle expectations
• ESG-conscious real estate investing

Cebu’s Premium Condo Market Is Becoming More Competitive

The Cebu condo landscape is rapidly evolving. Developments like:

• Mivesa Garden Residences
• Azalea Place
• The Padgett Place
• Sundance Residences

continue attracting local and overseas investors seeking central city locations and lifestyle-driven properties.

However, newer integrated developments such as BE Uptown Park are increasingly targeting higher-end buyers looking for luxury experiences, hospitality integration, and mixed-use convenience.

Final Thoughts

Cebu is no longer simply a secondary real estate market in the Philippines. It is becoming a major urban investment destination in Southeast Asia, especially for buyers seeking lifestyle, accessibility, and long-term growth potential.

BE Uptown Park reflects the next phase of Cebu’s luxury condo evolution — combining sustainability, hospitality, modern architecture, and central city convenience in one integrated development.

For international buyers searching for opportunities in the Philippine property market, Cebu’s premium condominium sector may become one of the most exciting spaces to watch over the next decade.

📍Cebu City’s Capitol Site

Welcome to BE Uptown Park, Cebu’s premier luxury development on Juana Osmeña Street. This twin-tower project features upscale residences, hotel accommodations, and a commercial center, all with an eco-conscious design.

Located in Capitol Site, BE Uptown Park offers easy access to schools, hospitals, and shopping, combining luxury, convenience, and sustainability.

👉LOCATION & ACCESSIBILITY:👈

📌100 m from Robinsons Supermarket

📌200 m from Cebu Doctors’

📌University Hospital

📌300 m from St. Theresa’s College

📌400 m from Redemptorist Church

📌425 m from Cebu Sacred Heart School for Girls – Hijas de Jesus

📌650 m from Cebu Velez General Hospital

📌950 m from Chong Hua Hospital

👉AMENITIES👈

✅Commercial Spaces

✅Hotel Component

✅Sky Lounge

✅Kids Play Area

✅Resort Amenities

✅Fitness Gym

📌STUDIO SUITE

📌1 BEDROOM SUITE

📌2 BEDROOM SUITE

👉SAMPLE COMPU

TATION:👈

STUDIO SUITE - 24 sqm.

TOTAL CONTRACT PRICE: 9,084,000.00

RESERVATION FEE: 30,000.00

20% Downpayment payable in 60 months 29,780/month

80% Balance payable in bank financing.

1 EBDROOM SUITE - 36 sqm.

TOTAL CONTRACT PRICE: 13,613,000.00

RESERVATION FEE: 40,000.00

20% Downpayment payable in 60 months 44,710/month

80% Balance payable in bank financing.

1 PATIO SUITE - 63.55 sqm.

TOTAL CONTRACT PRICE: 23,672,000.00

RESERVATION FEE: 50,000.00

20% Downpayment payable in 60 months 78,073/month

80% Balance payable in bank financing.

FOR FURTHER MORE DETAILS & PICTURE PLEASE CLICK THIS LINK BELOW

Whatsapp: +639565540934

FB Page: Cebu Condo Living

The launch of the REDMI Note 15 isn’t just another smartphone release—it’s a moment that blends innovation, performance, and Filipino pride. With SB19 as the face of the campaign, the launch feels personal, energetic, and deeply connected to a generation that values both creativity and reliability.

This collaboration sends a clear message: today’s technology isn’t just about specs—it’s about how people live, create, and express themselves.

SB19 x REDMI: A Partnership That Makes Sense

SB19 represents discipline, passion, and global ambition—values that resonate strongly with REDMI’s identity. From humble beginnings to international stages, the group mirrors the journey of many Filipinos who work hard, dream big, and push boundaries.

By choosing SB19 as ambassadors, REDMI aligns itself with:

• Authentic Filipino talent

• Creative self-expression

• Everyday resilience and performance

This partnership isn’t about flashy endorsements. It’s about showing how technology supports real lives—whether you’re a creator, student, entrepreneur, or fan capturing moments that matter.

What the REDMI Note 15 Represents

The REDMI Note series has always been known for delivering strong performance at accessible prices, and the Note 15 continues that tradition with a focus on durability, power, and creativity.

At its core, the REDMI Note 15 is built for:

• All-day reliability for work, school, and content creation

• Smooth performance for multitasking and entertainment

• A camera system designed for everyday storytelling

• A design that feels premium but practical

It’s a phone made for people who do a lot—and expect their device to keep up.

A Cebu Launch That Celebrates Style, Tech, and Community

To mark the arrival of the REDMI Note 15, Xiaomi held a vibrant Cebu launch event at Mövenpick Resort, Mactan, bringing together technology, lifestyle, and local influence in one iconic venue.

The event gathered well-known influencers, content creators, and media personalities, reflecting REDMI’s strong connection with the local digital and creative community. Against the elegant coastal backdrop of Mövenpick, guests experienced hands-on demos of the REDMI Note 15, explored its features, and captured content that showcased the phone’s camera and performance in real-world settings.

The Cebu launch highlighted:

• REDMI’s growing presence outside Metro Manila

• The importance of regional creators in shaping digital culture

• A lifestyle-forward approach to technology launches

By choosing Cebu, REDMI reinforced its message that innovation is for everyone—wherever creativity lives.

Built for Creators, Fans, and Everyday Hustlers

What makes this launch exciting is how clearly it speaks to modern Filipino lifestyles. With social media, content creation, and mobile-first work becoming part of daily life, smartphones are no longer optional—they’re essential tools.

The REDMI Note 15 fits naturally into:

• Content creation for social media

• Mobile productivity for freelancers and online workers

• Entertainment, gaming, and music streaming

• Capturing family moments, travel memories, and everyday wins

It’s technology designed not just to impress—but to support how people actually live.

Why This Launch Matters

The REDMI Note 15 launch, paired with SB19, highlights a shift in how brands connect with audiences. It’s no longer just about selling a product—it’s about telling a story people see themselves in.

This collaboration celebrates:

• Filipino creativity on a global level

• Technology as an enabler, not a distraction

• Devices that empower expression, not just consumption

In a market full of choices, that kind of clarity matters.

The REDMI Note 15 launch feels intentional, modern, and culturally relevant. With SB19 leading the campaign, it reminds us that technology works best when it supports passion, creativity, and real life.

Whether you’re capturing content, building your brand, or simply staying connected, the REDMI Note 15 positions itself as more than a smartphone—it’s a creative companion for everyday wins.

For updates, follow Xiaomi Philippines' Official Social Media Pages 

https://www.facebook.com/XiaomiPhilippines

https://www.instagram.com/xiaomi.philippines/

This Sinulog season, SM Seaside City Cebu (Official) invites everyone to celebrate bigger, brighter, and bolder with AweSM Cebu 2026, a month-long lineup of festivities designed to let mallgoers max out their Sinulog experiences. Starting January 8, the city’s iconic seaside destination transforms into a vibrant hub where tradition, creativity, and today’s kind of celebration come together.

About the AweSM Cebu Campaign

Launched in 2019, the AweSM Cebu campaign is SM’s signature celebration of Cebuano culture, creativity, and community, transforming malls into vibrant hubs of entertainment, local artistry, and family-friendly experiences every Sinulog season. Each year, the campaign combines shopping, culture, music, gastronomy, and innovative showcases, positioning SM Supermalls as the ultimate destination for both Cebuanos and visitors seeking immersive Sinulog festivities. Over the years, AweSM Cebu has become a city-wide tradition that brings the many colors, rhythms, and flavors of the festival together—allowing everyone to experience the spirit of Sinulog under one roof.

Samsung brings a smarter screen to life’s everyday moments, whether exploring new ideas,learning side by side, or playing together at home. Following the Galaxy Tab A11 introduced last year, the all-new Galaxy Tab A11+ WiFi | 5G steps into the new year with smarter performance.

This immersive new Galaxy Tab delivers premium entertainment, intuitive AI-powered tools, and seamless Galaxy Tab ecosystem integration, creating a safe and inspiring space for learning, creativity, and shared family moments.

Every day made smarter From busy mornings to relaxing evenings, the Galaxy Tab A11+ is built to keep up with the rhythm of family life. Enjoy everything on a large 11-inch display with a high 90Hz refresh rate, perfect for multitasking, streaming, gaming, or content creation. Powered by the boosted CPU and GPU of the Octa-Core processor, the Galaxy Tab’s optimized performance delivers smooth, interruption-free usage no matter the task.

Learning gets smarter with Solve Math in Samsung Notes. From homework to creative projects, the Galaxy Tab A11+ turns study time into an engaging, confidence-boosting experience that supports curiosity at every stage. The Galaxy Tab A11+ also introduces Google Gemini Live. Simply long-press the side button to share their screen or camera view and get real-time assistance through natural, free-flowing conversations.

Power, storage, and sound that keep up with every family member

The Galaxy Tab A11+ is more than a learning tool for kids; it is a dependable companion for parents, teens, and young adults alike. From juggling emails and video calls to online shopping or organizing family calendar, its long-lasting 7,040mAh battery keeps you going, and 25W

Super Fast Charging gets you back in action in no time.

You can stay effortlessly connected with crisp video calls on the 5MP front camera, capture everyday moments with ease, and dive into immersive entertainment with Dolby Quad

Speakers or plug in your favorite headphones via the 3.5mm jack. With 6GB RAM and 128GB

storage (expandable up to 2TB via microSD), multitasking is smooth and efficient. Everything you need, all in one sleek, reliable package.

Kickstart the year with exclusive discounts and premium perks!

Available in Gray, the Galaxy Tab A11+ starts at ₱14,990 for the Wi-Fi variant and ₱17,990 for the 5G variant. Celebrate 2026 with a FREE 128GB Memory Card and even get a chance to grab a FREE 25W Travel Adaptor during Live selling on Samsung’s flagship stores on Shopee, Lazada, and TikTok. Make it even more versatile with a Book Cover for only ₱850 (₱1,940 OFF), while you can also grab the Galaxy Tab A11 with a Book Cover now at ₱600 (₱1,390 OFF) until March 31, 2026.

For more info, visit Samsung Philippines Newsroom or Samsung.com.

https://www.samsung.com/ph/tablets/galaxy-tab-a/galaxy-tab-a11-plus-gray-128gb-sm-x230nzaaxtc/buy/

https://www.samsung.com/ph/tablets/galaxy-tab-a/galaxy-tab-a11-plus-gray-128gb-sm-x236bzaaxtc/buy/

Terms and conditions apply.

DTI Fair Trade Permit No. FTEB-244928, 240616, and 245984.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies.

The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung

Newsroom at news.samsung.com.

The Cebu Marathon returns this Sunday with 12,000 registered runners, including a strong contingent of international participants. Organized by the Cebu Executives Runners Club (CERC), the marathon is now on its 18th year and continues to grow as a celebration of sports, health, and community.

Global Participation

This Sinulog season, the celebration goes bigger, brighter, and more immersive as SM City Cebu invites everyone to max out the experience with AweSM Cebu 2026, a month-long festival of culture, color, and community happening from January 3-28, 2026. Packed with must-see attractions, star-studded mall shows, glowing spectacles, and experiences made for every tribe, SM City Cebu brings the spirit of Sinulog gala to the max.