Global marketing campaign launches with custom content featuring Helen J. Shen

Samsung brings the first ever Runway Cam #withGalaxy to The Devil Wears Prada 2 World

Premiere showcasing the pro-grade camera on the Samsung Galaxy S26 Ultra

Samsung has launched a global collaboration to celebrate the upcoming theatrical release

of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J.

Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using

Circle to Search with Google on the new Galaxy S26 Ultra.

WATCH HERE

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at

the global premiere for The Devil Wears Prada 2. In an activation that would leave even

Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks

of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping

professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations. Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com and getready for The Devil Wears Prada 2, in Philippine theatres starting 29 April.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and

technologies. The company is redefining the worlds of TVs, digital signage, smartphones,

wearables, tablets, home appliances and network systems, as well as memory, system LSI

and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions

and robotics, while creating innovative automotive and audio products through Harman.

With its SmartThings ecosystem, open collaboration with partners, and integration of AI

across its portfolio, Samsung delivers a seamless and intelligent connected experience. For

the latest news, please visit the Samsung Newsroom at news.samsung.com.

As Cebu continues to rise as one of the Philippines’ fastest-growing urban investment destinations, international buyers are increasingly looking beyond Metro Manila and turning their attention toward premium developments in Cebu City. One standout project gaining strong attention is BE Uptown Park — a luxury mixed-use condominium development positioned in the heart of uptown Cebu.

Located along Juana Osmeña Street in Capitol Site, this upscale twin-tower project combines residential living, hotel-style convenience, commercial spaces, and sustainability-focused design. For overseas Filipinos, foreign investors, retirees, and digital entrepreneurs seeking long-term growth opportunities in Southeast Asia, BE Uptown Park represents Cebu’s evolving modern skyline and growing global appeal.

Cebu Real Estate Market Continues to Expand

Cebu City remains one of the strongest regional economies in the Philippines. The city benefits from a growing BPO industry, tourism recovery, infrastructure expansion, and increasing demand for premium urban residences.

International buyers are drawn to Cebu because it offers:

• Lower property entry prices compared to Metro Manila
• Strong rental potential from expats and business travelers
• Access to beaches, resorts, and island tourism
• A growing luxury condo market
• Strategic access to schools, hospitals, and business districts

Premium residential developments near Cebu Business Park, IT Park, and Capitol Site are becoming highly attractive for investors looking for both lifestyle and appreciation value.

Nearby luxury developments helping shape Cebu’s premium condo market include:

• 38 Park Avenue (Official Account)
• Park Point Residences
• Avalon
• Symfoni Nichols by TAFT PROPERTIES

These projects reflect Cebu’s transition into a more internationally competitive urban property market.

What Makes BE Uptown Park Stand Out

BE Uptown Park is designed as an integrated lifestyle destination rather than a standard residential tower.

According to project details, the development features:

• Two residential and hotel towers
• Approximately 25 floors
• A commercial and lifestyle podium
• Resort-inspired amenities
• Eco-conscious architectural design
• Sky lounges and wellness spaces
• Hotel components for hospitality integration

The project is strategically positioned near major Cebu landmarks including Chong Hua Hospital, Cebu Doctors’ University Hospital, schools, restaurants, and shopping destinations.

For global investors, location remains one of the strongest selling points. Capitol Site provides central access to both business and lifestyle districts while maintaining a more upscale residential atmosphere compared to heavily commercialized areas.

Why International Buyers Are Interested

Foreign and overseas buyers are increasingly exploring Cebu real estate for several reasons:

1. Tourism and Rental Demand

Cebu remains a major tourism gateway in the Philippines. International arrivals, business travel, and digital nomad activity continue to support demand for short-term and long-term condo rentals.

Developments with hotel-style amenities and central locations are especially appealing for Airbnb-style investments and executive leasing.

2. Lifestyle Appeal

Unlike more congested Asian cities, Cebu offers a balance between urban living and tropical island accessibility. Residents can enjoy modern malls, cafés, hospitals, and business hubs while staying close to beaches and resort destinations.

3. Competitive Pricing

Luxury condominiums in Cebu remain significantly more affordable than comparable units in Singapore, Hong Kong, Bangkok, or Manila’s premier districts.

Current published pricing for BE Uptown Park reportedly starts around:

• Studio units: approximately ₱8.8 million
• One-bedroom units: approximately ₱17.4 million

Pricing may change depending on inventory availability and payment terms.

Sustainability and Modern Urban Living

One emerging trend among international buyers is the demand for sustainable developments. BE Uptown Park emphasizes eco-conscious architecture, natural lighting concepts, and green urban living.

The development recently received recognition at the PropertyGuru Philippines Property Awards as a high-end condo development in Metro Cebu.

For many investors, sustainability features are becoming increasingly important because they align with:

• Long-term property desirability
• Lower operational costs
• Modern lifestyle expectations
• ESG-conscious real estate investing

Cebu’s Premium Condo Market Is Becoming More Competitive

The Cebu condo landscape is rapidly evolving. Developments like:

• Mivesa Garden Residences
• Azalea Place
• The Padgett Place
• Sundance Residences

continue attracting local and overseas investors seeking central city locations and lifestyle-driven properties.

However, newer integrated developments such as BE Uptown Park are increasingly targeting higher-end buyers looking for luxury experiences, hospitality integration, and mixed-use convenience.

Final Thoughts

Cebu is no longer simply a secondary real estate market in the Philippines. It is becoming a major urban investment destination in Southeast Asia, especially for buyers seeking lifestyle, accessibility, and long-term growth potential.

BE Uptown Park reflects the next phase of Cebu’s luxury condo evolution — combining sustainability, hospitality, modern architecture, and central city convenience in one integrated development.

For international buyers searching for opportunities in the Philippine property market, Cebu’s premium condominium sector may become one of the most exciting spaces to watch over the next decade.

📍Cebu City’s Capitol Site

Welcome to BE Uptown Park, Cebu’s premier luxury development on Juana Osmeña Street. This twin-tower project features upscale residences, hotel accommodations, and a commercial center, all with an eco-conscious design.

Located in Capitol Site, BE Uptown Park offers easy access to schools, hospitals, and shopping, combining luxury, convenience, and sustainability.

👉LOCATION & ACCESSIBILITY:👈

📌100 m from Robinsons Supermarket

📌200 m from Cebu Doctors’

📌University Hospital

📌300 m from St. Theresa’s College

📌400 m from Redemptorist Church

📌425 m from Cebu Sacred Heart School for Girls – Hijas de Jesus

📌650 m from Cebu Velez General Hospital

📌950 m from Chong Hua Hospital

👉AMENITIES👈

✅Commercial Spaces

✅Hotel Component

✅Sky Lounge

✅Kids Play Area

✅Resort Amenities

✅Fitness Gym

📌STUDIO SUITE

📌1 BEDROOM SUITE

📌2 BEDROOM SUITE

👉SAMPLE COMPU

TATION:👈

STUDIO SUITE - 24 sqm.

TOTAL CONTRACT PRICE: 9,084,000.00

RESERVATION FEE: 30,000.00

20% Downpayment payable in 60 months 29,780/month

80% Balance payable in bank financing.

1 EBDROOM SUITE - 36 sqm.

TOTAL CONTRACT PRICE: 13,613,000.00

RESERVATION FEE: 40,000.00

20% Downpayment payable in 60 months 44,710/month

80% Balance payable in bank financing.

1 PATIO SUITE - 63.55 sqm.

TOTAL CONTRACT PRICE: 23,672,000.00

RESERVATION FEE: 50,000.00

20% Downpayment payable in 60 months 78,073/month

80% Balance payable in bank financing.

FOR FURTHER MORE DETAILS & PICTURE PLEASE CLICK THIS LINK BELOW

Whatsapp: +639565540934

FB Page: Cebu Condo Living